Posts Tagged ‘marketing’

Your website = you | Give the right first-impression

June 15th, 2010 by Dan

For those who remain unaware, your website is a representation of you and your business. Just as with any other form of marketing collateral, your website should demonstrate the same professionalism, personality and attitude of your business. Although it seems like business owners are finally getting this through their heads, there is still a ways to go in many industries.

In our opinion (and experience), some of the most out-dated websites come from the restaurant, real estate and local shop industries. For years we’ve noticed this and have heard a tremendous list of excuses from business owners. Our general rule of thumb is that if your website fits any of the following criteria, it is time for an updated look!

1) My website has photos/images that are stretched or skewed in width/height.

2) There is an animated mailbox character jumping around asking people to “E-mail Us” on the bottom of my homepage.

3) There is a marquee scrolling across the top of my homepage explaining the services and specials my business offers.

4) There is a counter for how many people have visited my website at the bottom of my pages.

5) The bottom of my website has a horizontal scroll bar for no reason whatsoever.

6) My site has soothing background music that begins immediately upon page-load.

7) My site has remnants of Clip Art and Word Art strewed about.

8) There is a guestbook available for all visitors of my website to sign.

9) Blinking text effects are featured.

10) My website doesn’t link to any social sites (i.e. Facebook, LinkedIn, Twitter etc.)

So, take a look at your website and decide whether or not it needs an update. Does your site represent you and your business? Are your latest services and products featured? Do you feel that potential customers visiting your site will have the right first-impression of your business?

If your site does fit one or all of the criteria above, it isn’t too late! An investment in a website is one of the greatest investments you can make in your business. More and more businesses are seeing customers at their website before a phone call or visit to their office or store. Make a decision today to impress your potential customers and give your website the attention it deserves and have it drive business for you.

Starbucks teams up with Foursquare, should you?

March 11th, 2010 by Dan

foursquare_logo_boyFor those who haven’t already heard, there has been some exciting news from Starbucks and Foursquare today. As quoted from The New York Times Blog, Bits

Beginning Thursday, latte addicts who visit Starbucks outlets can get more than just a caffeine fix. They will also be rewarded on Foursquare with a barista badge.

For the location-based social network service, Foursquare, this is huge news but this can also prove to be an extremely successful strategy for Starbucks. Smaller brands than Starbucks have incorporated Foursquare into their marketing strategy before, especially in New York City where the service was born. However, with a large brand like Starbucks involved in what has become an addictive social network for many, it isn’t unlikely that we will start seeing many large brands take advantage of Starbuck’s innovative thinking.

On the other hand, this is also a great opportunity to incorporate your small business into the Foursquare craze. The decision by Foursquare founders to expand the service drastically beyond New York City has put even small towns into the Foursquare mix. If you own a retail location, a restaurant or even a dentist’s office, Foursquare is worth exploring and incorporating into your marketing strategy.

Take a restaurant for example. Can a restaurant owner afford to offer 10% off a check on Tuesdays while in return have patrons notify all of their friends when they visit that restaurant while at the same time raving about the great service and superb food on Foursquare? The answer needs to be yes!

Even in the social media driven world we live in, we continue to see businesses fail to take advantage of great marketing opportunities through services like Twitter and Facebook. We understand there are a lot of services on the web and that it can become overwhelming but what works just works and Twitter, Facebook and now Foursquare are dead winners in our book!

The best part about Foursquare is that your restaurant, store, etc. is probably already on Foursquare as added by your own patrons. All you have to do now is put a sign in your window that offers promotions to Foursquare users. Give Foursquare a peak and let us know what you think.