Posts Tagged ‘Social Media’

Starbucks teams up with Foursquare, should you?

March 11th, 2010 by Dan


foursquare_logo_boyFor those who haven’t already heard, there has been some exciting news from Starbucks and Foursquare today. As quoted from The New York Times Blog, Bits

Beginning Thursday, latte addicts who visit Starbucks outlets can get more than just a caffeine fix. They will also be rewarded on Foursquare with a barista badge.

For the location-based social network service, Foursquare, this is huge news but this can also prove to be an extremely successful strategy for Starbucks. Smaller brands than Starbucks have incorporated Foursquare into their marketing strategy before, especially in New York City where the service was born. However, with a large brand like Starbucks involved in what has become an addictive social network for many, it isn’t unlikely that we will start seeing many large brands take advantage of Starbuck’s innovative thinking.

On the other hand, this is also a great opportunity to incorporate your small business into the Foursquare craze. The decision by Foursquare founders to expand the service drastically beyond New York City has put even small towns into the Foursquare mix. If you own a retail location, a restaurant or even a dentist’s office, Foursquare is worth exploring and incorporating into your marketing strategy.

Take a restaurant for example. Can a restaurant owner afford to offer 10% off a check on Tuesdays while in return have patrons notify all of their friends when they visit that restaurant while at the same time raving about the great service and superb food on Foursquare? The answer needs to be yes!

Even in the social media driven world we live in, we continue to see businesses fail to take advantage of great marketing opportunities through services like Twitter and Facebook. We understand there are a lot of services on the web and that it can become overwhelming but what works just works and Twitter, Facebook and now Foursquare are dead winners in our book!

The best part about Foursquare is that your restaurant, store, etc. is probably already on Foursquare as added by your own patrons. All you have to do now is put a sign in your window that offers promotions to Foursquare users. Give Foursquare a peak and let us know what you think.

A New Channel for Marketing Your Brand – Google Buzz

February 11th, 2010 by Dan

Google Buzz

It is probably still too early to tell how big of a splash Google Buzz is going to make in regards to social media effectiveness. However, it is fair to say that it does create a new marketing channel for your business while expanding your brand’s web footprint.

Time and time again we hear of people overwhelmed by everything that is “out there” on the web and we completely understand. If you feel this way, but you are still interested in leveraging Google Buzz for your business, you can choose to simply link Buzz to your existing accounts. As with many new social media tools, Google Buzz allows you to connect to six of your already existing and managed accounts. Accounts include (to date) Twitter, Google Chat, Picasa, YouTube, Flickr and Google Reader. If you feel that managing Google Buzz is too much to manage then simply activate your Buzz account and connect the services and tools you already manage. This will save you time but at the same time open you up to additional marketing potential for your business via Google Buzz.

Although it is hard to say what tools will be effective when they first launch, it will always remain important to find new channels of marketing your brand, services and product. Never hesitate to use what you already manage to take advantage of these new channels without any additional time invested.

Manage Your Life (online) Anywhere

December 20th, 2009 by Dan

twitter-for-blackberry

Debut Designs understands the importance of social media applications like Twitter, Facebook etc. Many people who are using the web to communicate and reach out to their customers understands how powerful Twitter and Facebook can really be. On the other hand, many people who are just getting involved on Twitter and Facebook view each as a burden and have a hard time finding time to manage these applications.

A few months ago Debut Design sponsored a social media conference where many “newbies” to social media were in attendance. I noticed a consistent theme among all of these newbies; all were unable to find or take the time to manage their Facebook or Twitter accounts or even their blogs. It occurred to me at that point that instead of finding the time to sit down and manage these accounts it was ten times more effective to leverage mobile technology (cell phones) to manage these accounts.

The recurring theme that I realized when talking to people about using Twitter, Facebook or a blog is that they don’t have the time to sit down and do what needs to be done with each. Quite simply, my response is to take their Twitter, Facebook and blog with them. Smartphones have become more and more popular and Twitter and Facebook applications are available for every major smartphone today.

All of this being said, I encourage anyone who doubts their ability to find the time to manage their Twitter, Facebook or blog to invest in a smartphone this holiday season and start managing their accounts more effectively on the go. Another important note is that beyond the ability to manage these accounts on the go, it is those on-the-go Tweets and Facebook updates that make for interesting online conversation and dynamic.

For some information regarding smartphones, take a look at the Verizon Smartphone Resource Center: https://smartphones.verizonwireless.com/

OR check out the AT&T Smartphones and PDAs available: http://www.wireless.att.com/cell-phone-service/cell-phones/pda-phones-smartphones.jsp

Check out iTookThisOnMyPhone

November 24th, 2009 by Dan

itookthisonmyphone

iTookThisOnMyPhone is an incredibly cool application for your phone that has been long-awaited. The application makes the process of getting your pictures uploaded to your social media pages not only easy but enjoyable. The greatest part about the whole thing is you can setup iTookThisOnMyPhone to upload pictures to social media pages automatically without you doing anything but taking the picture, no extra steps!

Here is a blurb from the iTookThisOnMyPhone website…

You can keep your photos private or share them with friends and family. Easily organize, email, print your photos, or send them to popular social networking sites. With iTookThisOnMyPhone, you can save a lifetime of photos and videos in one safe place.

At this point the best thing for you to do is head over to the iTookThisOnMyPhone website and try it for yourself. Comment back and let us know what you think of it.