Posts Tagged ‘tools’

Taxes: COMPLETE! – Time to evaluate your site analytics

April 16th, 2010 by Dan

Now that your taxes are done (except for those who are the real procrastinators and filed for extension), it is time to focus on bigger and better things. Spring is in the air and it is time for some spring cleaning. Cleaning and shining up your website that is!

When was the last time you looked at your website and evaluated it as if in your customer’s shoes? Have you reviewed your website analytics lately to see who is visiting your website, what they are clicking and how effective your site is at delivering them the information you need them to see?

Evaluating your site analytics is one of the most important ways to better understand your customers and deliver them the information they are looking for. One of our favorites is Google Analytics which does an incredible job of delivering you the most pertinent information about your site and its performance.

Often when taking on new design projects we will install Google Analytics on a customer’s existing site for a few weeks or a month to help us determine what visitors are looking for, how they are navigating the site and how we can ultimately redesign the site to make that visitor’s experience more enjoyable.

So, do you have Google Analytics installed? Do you think knowing more about how your customers are using your site can help you better understand why your website is important to your business?

Now is the time to evaluate where your website fits in your business, how your brand and professionalism is portrayed on the internet and what you can do to make your website more effective which effectively translates into more leads and more sales.

Shameless Posterous plug

December 21st, 2009 by Dan

posterous-logoWe are all about Posterous at Debut Designs! (no, we aren’t getting paid to say this)

Posterous is a great way for ANYONE to start blogging quickly and easily. The best part about Posterous is that it is just as easy as sending an e-mail. When you open your Posterous account you will be able to make blog posts simply by sending an e-mail to post@posterous.com. Not only will this post go to your Posterous blog but it will also be available on popular social networks that you link to your Posterous account. For example, if you were to send a post via e-mail to post@posterous.com your friends on Facebook, Twitter, LinkedIn etc. would also see a link to that post. This type of functionality built into Posterous makes it not only easy to start blogging but also promote your blog on your already established social networks.

Go to http://www.Posterous.com to learn more about the service and get started blogging today. This is by far the simplest and easiest way.

Lastly, implementing Posterous with your existing website can be done through the customizable CSS template. However, a basic knowledge of HTML and CSS would be required to make such customizations.